Localization: How far are you willing to go to win French customers?

Localization: How far are you willing to go to win French customers?

Do you have a French website?

How did you create it?

Did you replicate the English website?
Or did you create bespoke content for your French audience?

Did you choose to work with a translator or with a French marketing copywriter?

How can you be sure your website sounds French?

In my guest post for Lingo24 I look at:

  • Why creating specific content in French makes a difference (and how far an American giant is ready to go to win French hearts and wallets)
  • How you can localize your website and other marketing materials with limited team and budget.

The post is in two parts, starting here.

 

 

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