French marketing support: Do you want to win business in France?

 Are you unsure how to start marketing your brand in France?

Does your business lack French language skills?

I help you overcome language and cultural barriers to successfully market your products in France. I work with small and medium-sized companies – B2C and B2B.

I help you with a lot more than translation. I provide French marketing support to help you grow your business.

I research your market in France

Not sure about your business potential? I contribute to your business plan:

  • Competitor analysis  –  Learn more about your competitors’ marketing activities, so you can adjust your marketing plan to win more business.
  • Customer feedback  –  Understand what potential French customers think about your products or competitors to avoid marketing mistakes.
  • Industry statistics  –  Gain insight into your business potential from market information.

I plan and implement marketing activities

I can support you with ad hoc marketing projects or on an ongoing basis.
My marketing services include the following:

Marketing planning

Which marketing tools are most suitable to reach French customers?

It depends on your business, target customers and budget. Some brands may benefit most from attending a trade fair and/or a PR campaign. Other businesses may require one specific web page in French, a dedicated email campaign or social media activities.
Learn more by reading these examples of marketing strategies for British businesses in France.

I help plan your marketing activities based on your business objectives: to test the market or to expand your business. I help you optimize your marketing activities to make the most impact within an agreed budget.

Marketing implementation

Can you sell directly online to French customers? Do you need a LinkedIn page in French?
Or do you require copywriting for dedicated French marketing material?

Whether you require one or two case studies to help persuade French customers or you need to prepare the launch of new products, I manage your marketing projects on time and within budget. Where necessary I work with specialists to accomplish the required marketing tasks.

“I had the chance to work with Véronique on an important training programme CDRom project. Her contribution as a strong project manager, creative art director combined with outstanding communication skills, made the project a success. / Sylvie Tissot, anabole, Paris.”

Why should you market your business in France?

With 65 million people France presents a growth opportunity for most British businesses. Even British cheese makers export to the country of Brie and Roquefort. So, what is your potential?

France is nearby and the costs of logistics are relatively low. Depending on your product offer you may be able to ship directly to France from the UK or you might need a distribution partner.

The French are more similar to the British than they like to admit. Legislation is comparable and business relationships tend to be long-term. There’s also only a time difference of one hour with the UK.

Why work with me?

“I review and produce your marketing material not just as a French national, but as a branding and marketing professional. I have twenty-five years’ marketing experience in Paris and have promoted brands like Henkel, L’Oréal, Christian Dior, Canal+ and Air France, as well as national not-for-profit organisations.
I’ve successfully managed a variety of marketing projects in small / large agencies and corporate companies: from advertising campaigns to corporate videos, logo design and direct marketing to training programmes.”

Check out my French portfolio for examples.

“I have got to know Véronique Mermaz of ‘For your brand only’ as she has established her business. I have been impressed by her solid marketing skills and her deep understanding of French customers. If you wish to market to French speakers, then I am sure Véronique can give you valuable help. / Liz Wilson, Through-the-line content manager and former lead copywriter at Orange Switzerland.”

More questions? Click here.

How can I help you win French customers?

Do you want your message to really really sound French?

Do you need to know more about a popular French product?

To know more about a French region?
Or a demographic group?

Ask for help.

 

 

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foryourbrandonly.com has been created by Véronique Mermaz, a brand and marketing specialist. She is originally from France and lives in rural England. You can find Véronique at LinkedIn or follow her on Twitter: @veroniquemermaz